In its heyday, Yerkes Observatory was a bright spot of exploration and discovery in our universe. People from
all over the world flocked to it – even Einstein visited.
But as time passed and new technologies took hold,
interest waned and its shine faded.
Focusing on socials as more than just a marketing
“to-do” tool, we’ve empowered an intellectually
curious community to re-ignite their passion for this
astronomical gem. Reviving past glories with rare
historic images and stories, creating unique branded
content series, and providing behind-the-scenes
access to Yerkes tours, special events, and cultural
Most importantly – we’re engaging with fans at