snow days aren't just for kids

SHOPKO

Overview

Avoid the typical perception that company outings can be pretentious, boring and not fun enough for employees to want to attend.

Shopko wanted its employees to be free and have fun. What better way to have fun than at one of the largest ski resorts in the Midwest? We designed promotional posters to encourage employees to come, have fun and let loose – have fun on their own terms.

The posters were posted internally to raise awareness and drive event registration. The event increased attendance and set a new record for care-free fun for a Shopko company outing.

TRADITIONAL & DIGITAL ADVERTISING

BRAND DEVELOPMENT

PUBLIC ENGAGEMENT

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Awards

2020 Graphis Advertising Annual Silver Award
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