TIME FLIES

LAMICROLUX

Overview

Drive attendance and sponsor interest in a new show concept from LAmicroLUX where watch enthusiasts could meet with, speak to and even purchase from brands they’ve seen online and supported on Kickstarter.

BRAND DEVELOPMENT

PUBLIC ENGAGEMENT

DATA & SCIENCE

ANALYTICS

TRADITIONAL & DIGITAL ADVERTISING

Taking Action

Tap into the aspirational visions watch enthusiasts have of themselves with promotional materials that highlight the functionality of tool watches and the ability to meet directly with the brand owners and designers we:

Designed and developed lamicrolux.com

– Built social media accounts and deployed content to them with a content calendar

– Created FaceTime campaign and deployed media via promoted posts to drive traffic to Instagram, the website and the Eventbrite page

– Created unique assets for 24 watch brands, Ablogtowatch and other partners

– Developed all collateral for the event

LaMicroLux Watch

The Outcome

DisruptLAmicroLUXGallery1
0
instagram followers in one month
0
instagram likes with 127 posts
0 M
total campaign reach from partner posts
0
Impressions via Facebook with a CTR of 6%
0
new watch brands participated
0
total registration on Eventbrite
DisruptLAmicroLUXGallery2
LAMicroLux Watch

Awards

2020 Graphis Advertising Annual Gold Award

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