Drive attendance and sponsor interest in a new show concept from LAmicroLUX where watch enthusiasts could meet with, speak to and even purchase from brands they’ve seen online and supported on Kickstarter.
BRAND DEVELOPMENT
PUBLIC ENGAGEMENT
DATA & SCIENCE
ANALYTICS
TRADITIONAL & DIGITAL ADVERTISING
Taking Action
Tap into the aspirational visions watch enthusiasts have of themselves with promotional materials that highlight the functionality of tool watches and the ability to meet directly with the brand owners and designers we:
– Designed and developed lamicrolux.com
– Built social media accounts and deployed content to them with a content calendar
– Created FaceTime campaign and deployed media via promoted posts to drive traffic to Instagram, the website and the Eventbrite page
– Created unique assets for 24 watch brands, Ablogtowatch and other partners