Generating excitement about LAmicroLUX. This was the first in-person watch event open to the public post-COVID. We needed brands to show how excited they were to display new products and make potential guests just as excited to attend.
DESIGN & CREATIVE
We tapped into the aspirational visions watch enthusiasts have of themselves blending product, action and environmental photography into a single concept poster for the brands.
Our posts had over 38,000 likes and an organic reach of over 500,000 impressions from curated partner posts. The show had record attendance. Over 1,500 people attended and brands beat all previous show sale records.
Two 2023 Graphis Advertising Annual Gold Awards (Poster Series, Single Poster)