A Better user experience

GI ASSOCIATES

Overview

GI Associates had priorities for every facet of a new website redesign — from brand integration, to user-experience and patient interaction. All of our planning and research was focused towards bringing their brand position to life: the best choice in digestive health care.

The site needed to become a resource of research and information available in an easy-to-access, streamlined way.

The CMS needed to be simple, modern and easy to use.

–  Site needed to incorporate input and needs from internal stakeholders.

DESIGN & CREATIVE

TRADITIONAL & DIGITAL ADVERTISING

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Taking Action

We developed a new website that reinforced GI Associates as the best choice for digestive health – better patient care, patient education, research and teaching. It was critical to leverage the new rebrand in the design of the new website. Our design and development teams worked to develop a website that would resonate with their audience for years to come, as well as provide an easy to use and updated system for the organization.
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The Outcome

The site provides a much-improved customer experience. Providing more information on locations, ability to schedule appointments, refill prescriptions, download documents and more. It also provides credibility and a 24/7 presence that provides information and information exchange with patients.
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