GI Associates had priorities for every facet of a new website redesign — from brand integration, to user-experience and patient interaction. All of our planning and research was focused towards bringing their brand position to life: the best choice in digestive health care.
– The site needed to become a resource of research and information available in an easy-to-access, streamlined way.
– The CMS needed to be simple, modern and easy to use.
– Site needed to incorporate input and needs from internal stakeholders.