Colon cancer is third-leading cause of cancer-related deaths for men and women, and even though it’s preventable with screenings, people aren’t getting colonoscopies as they should.
TRADITIONAL & DIGITAL ADVERTISING
DESIGN & CREATIVE
BRAND DEVELOPMENT
Taking Action
For Colon Cancer Awareness Month (March), push the preventable, treatable and beatable message with a bold advertising campaign focusing on avoiding regrets and eliminating excuses for getting life-saving colonoscopies.
The Outcome
The campaign reached people in southeastern Wisconsin and northern Illinois – the core markets of GI Associates – and earned positive feedback from the organization’s independent physicians.
