Colon Cancer Awareness

GI ASSOCIATES

Overview

Colon cancer is third-leading cause of cancer-related deaths for men and women, and even though it’s preventable with screenings, people aren’t getting colonoscopies as they should.

TRADITIONAL & DIGITAL ADVERTISING

DESIGN & CREATIVE

BRAND DEVELOPMENT

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Taking Action

For Colon Cancer Awareness Month (March), push the preventable, treatable and beatable message with a bold advertising campaign focusing on avoiding regrets and eliminating excuses for getting life-saving colonoscopies.
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The Outcome

The campaign reached people in southeastern Wisconsin and northern Illinois – the core markets of GI Associates – and earned positive feedback from the organization’s independent physicians.
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