The Lure of Community

Stirring up awareness and chatter for this decades-old brand started with one question: how does Alumacraft stoke the community’s passions?

What research uncovered is the notion that, for brand fans, Alumacraft equals Fishing Freedom.

With a newly developed social media playbook in hand and vocabulary at the ready, we took to the channels to do more than just share a sea of pretty boat pictures – we were after a dialogue.
social media phone for alumacraft
The socials have become fertile ground for engagement, real-time customer insights, and a place for fostering the emotional connection that fuels fans.

Live the lifestyle. Speak the language. And let the conversations flow.
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YoY - Total net audience growth
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Increased message volume
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Facebook engagement
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