CASTING FOR CONNECTIONS

ALUMACRAFT

The Lure of Community

Stirring up awareness and chatter for this decades-old brand started with one question: how does Alumacraft stoke the community’s passions?

What research uncovered is the notion that, for brand fans, Alumacraft equals Fishing Freedom.

With a newly developed social media playbook in hand and vocabulary at the ready, we took to the channels to do more than just share a sea of pretty boat pictures – we were after a dialogue.
AlumicraftTwoPhones_Straight
social media phone for alumacraft
The socials have become fertile ground for engagement, real-time customer insights, and a place for fostering the emotional connection that fuels fans.

Live the lifestyle. Speak the language. And let the conversations flow.
YoY - Total net audience growth
(April 2022-23 vs April 21-22)
+ 0 %
Increased message volume
+ 0 %
Facebook engagement
rate per impression
+ 0 %
Video views
+ 0 %