Generating excitement about LAmicroLUX. This was the first in-person watch event open to the public post-COVID. We needed brands to show how excited they were to display new products and make potential guests just as excited to attend.
BRAND DEVELOPMENT
TRADITIONAL ADVERTISING
DESIGN & CREATIVE
Taking Action
We tapped into the aspirational visions watch enthusiasts have of themselves blending product, action and environmental photography into a single concept poster for the brands.
The Outcome
Our posts had over 38,000 likes and an organic reach of over 500,000 impressions from curated partner posts. The show had record attendance. Over 1,500 people attended and brands beat all previous show sale records.
Awards
Two 2023 Graphis Advertising Annual Gold Awards (Poster Series, Single Poster)
