Unite Brands with one web presence

Hayes performance systems

Overview

As company with a varied portfolio of B2B brake offerings and separate B2C bike brands, Hayes suffered poor search visibility, user experience and brand recognition due to a fragmented web presence of many domains, landing pages, missing metadata and overall inconsistency in branding and messaging to represent the company.

STRATEGIC COMMUNICATIONS

E-COMMERCE & WEB INFASTRUCTURE

DIGITAL INNOVATION & DESIGN

SEO & SEM

Taking Action

Design a new site structure to unite the portfolio under the corporate brand, both structurally and via look-and-feel, to both boost company-branded offerings without hindering the success, autonomy and consumer awareness of the strong independent bike brands.

The Outcome

The new site provides a digital branded house that tells a more compelling brand story, vastly out-performs past analytics, is easier to manage internally and is enabling the company to grow its e-commerce sales brand by brand.